Business in the Crawlspace

head_left_image

Oprah Live!

Much has happened over the last 12 months.

Gas prices hit $4.00 per gallon, Michael Phelps dominated the pool at the Beijing Summer Olympics, Britney Spears making an unexpected comeback, the fall of the national economy, and Oprah the middle of a heated presidential campaign.

Along with events can a new tone in marketing and advertising messages.  These messages will tend to be more negative as business tries to retain what is left of their market share.  We will also see a greater share of advertising campaigns directed at "money for nothing and the clicks are free".  (translated into value)

But even in the bleakest times, creativity cannot be held back.  Marketing just happens.  Even during the depression, the recession, and the dot bomb, marketeers rose to help the PR and marketing challenge.

We have learned from Oprah that PR is powerful.  That a soundly planned, well executed PR campaign can show real power and move people.  A PR campaign costs less than Pay-Per-Click and is faster and easier than Search Engine Optimization.  It can also literally flood your web site with more traffic than you can handle.

The power of online PR is both phenomenal, and yet, still largely untapped by the Real Estate or Small Business professional.

Marketing and Traffic generation benefits of using press releases to disperse the word about your service and yourself should be evident.  Press Releases are becoming more consistent with media channels which create more exposure, visibility and the ability to reach and drive people.

An example of this technology can be found at PRWeb.com, a press release distributor.  PRWeb.com makes it easy to add multimedia and social marketing events and elements into your press releases.

Now when you send out a press release, it will go out via RSS and other media outlets such as Digg, del.icio.us, and other news sites.

Now work it Girlfriend and when Larry King calls you, tell them you got hooked up with the Maverick!

Maverick Rules!

Comment balloon 2 commentsDave Park • December 30 2008 07:42PM
Oprah Live!
share
Much has happened over the last 12 months. Gas prices hit $4. 00 per gallon, Michael Phelps dominated the pool at the Beijing Summer Olympics, Britney Spears making an unexpected comeback, the fall of the national economy, and Oprah the middle… more
Just Judge a Facebook by its Cover
share
Finding the sort of elusive connection that is normally the domain of plain dumb luck is, of course, the promise of social networking. But if you spend any time on social networking sites, you seldom find it works the way you thought you know it… more
Twitter-Paited
share
If you are like many, you may wonder what is a Micro Blog? You may even have heard about Twitter and are trying to find out what all the fuss is. If you are like SOME, you have already realized that Twitter has become one of the most innovative… more
Monolopy Money
share
Today you can buy "clicks" to increase your customer base, buy "Ad Words" to boost your search engine optimization, and you can place "embedded" marketing to trigger a website view, but none of these IT gimmicks can… more
Lipstick, Plastic, and Lace!
share
This one is for the late night crowd, not the preppies! This niche wears a 3 piece suit during the day and then will unwind in a private spot at night. This prospect may be a board member, an account executive, or a bank vice president. This… more
Father Time
share
Father Time is just about to turn over the New Year. You just about ready to lift a glass, kiss the first person you see, and make a resolution that you probably won't be able to remember how you worded it or keep due to lack of whatever. So… more
Training is Futile!
share
I signed up for a computer lab last month with a number of other professionals. As we began to move into the class, as is usual in these situations, I could tell people would soon be lost. The professional in the class were wonderful at sales… more
Don't Blame it on the Butler
share
During slow economic times, times they also call lean, you can be so busy managing and coordinating marketing, sales, prospects, and projects that you have no time to work on your actual business. Financial matters always need to be correctly… more
Girl Scout Cookies
share
I cannot believe that there are still today businesses without a company website or an individual webpage. The darling little girl in pig tails at the local Grocery store has a web page. The 13-year old boy who rakes my leaves has one and it is… more
Next!
share
Next What! Next Question Is that how you feel? In business you are only as good as you next question. Not the one you answer, but the one you ask. The simple truth is that there is not a formula or Ivy League school that can teach you… more