Business in the Crawlspace

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Men's Underwear?

It's the year 1982 when Calvin Klein underwear burst into the intimate apparel market with a sheer force. It's a big gap of twenty-five years, still the company holding the top slot in the market of intimate apparel.

The design for Calvin Klein underwear is high in demand these days. It's the design of the product that has certainly raised the popularity for Calvin Klein underwear. Men prefer to buy Calvin Klein underwear from the market due to its comfort and good-looking design.

Now how does this tie to the Real Estate Business.

•1.      Innovative design.  Credit the people behind (haha) the sales and marketing departments to seeing this overlooked niche.  Underwear was already available.  It was not a new product.  Most innovations are not new, but repackage with a purpose.  I know that the next innovation in Real Estate will be in improvement on an existing system or platform.  You can find it!

•2.     Branding.  Again credit the people at Calvin Klein to use their existing brand power to open a new line.  Does your firm have a brand that can be empowered and channeled into a new direction or implementation?

•3.     Public Opinion.  Calvin Klein is the company hugely responsible for  changing the public's opinion on underwear with its unique advertising campaigns and loads of celebrities backing (and wearing) the product.  What have you created to make a wave in the market?  What have you published to signify "now is a great time to buy" or "buy now or pay later".  Stir it up.  Get noticed.

These three attributes can put your business in the "Window". 

So let's wrap this up!

Calvin Klein underwear has some of the most outstanding features. Trend setting innovative design, fine fabrics, signature Calvin Klein branding and a wide range of classic collection from season to season.

Ok so what is it, Boxers or Briefs?

Maverick Rules!

Comment balloon 13 commentsDave Park • January 27 2009 04:04PM
Men's Underwear?
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